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When the weather starts to warm up and the days get longer, we are all drawn outdoors to enjoy the sun. Many will recall seemingly endless hours outdoors, soaking up the sun’s rays without a care. Unfortunately, sunbathing isn’t as carefree an activity as it used to be. These days, there’s more to worry about, such as premature aging, scarring and blemishes, or even skin cancer.

Some people desire quicker results than what natural sunlight offers. For such people, sunless tanning is the route to take. Sunless tanning refers to the process of attaining a suntan by sunless means, as the term implies. Sunless tanning might take the form of lotions, sprays, powders, pills, tanning beds, or tanning booths. The efficacy and results of these methods vary. To understand how sunless tanners work, it’s necessary to first know what a suntan is, however.

The sun emits three types of ultraviolet or UV radiation: UVC, at 100 to 290 nm, UVB, at 290 to 320 nm, and UVA, at 320 to 400 nm. It is the UVA and UVB rays that are the most harmful to our skin. UVB is easier to protect against than UVA, but both cause very real damage.

The body has its own defenses against UV radiation. Our skin protects us from UV damage by producing melanin, a substance that absorbs the harmful rays in order to protect our DNA. When the body produces melanin, our skin darkens, taking on a darker appearance. This is how we tan.

Most sunless tanning aids are harmless, but not all will prevent the skin damage caused by the sun and UV radiation. Furthermore, methods such as tanning beds and tanning pills are controversial and thought to be unsafe. The FDA, in fact, has not approved most tanning pills.

Staying out of the sun does not have to mean staying pale at all. There are numerous ways to get a tan without risking our health. The cost of sunless tanning options ranges from just a few dollars for cream, to $100 or more for a few sessions in a tanning salon. In an ideal situation, the result will be a great looking without anyone knowing the difference!

Sunless Tanning Info provides detailed information about sunless tanning lotion, booths, sprays, salons, and pills, as well as reviews of best sunless tanning products and methods. Sunless Tanning Info is the sister site of Tanning Beds Web.

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Branding your comapny should be the first thing a company does. You have to convince potential customers to buy from you. Very few people have a monopoly like Microsoft or Ebay, Everyone else need to steer business to their company or product. When people think about your company, what is their impression. For my company, Solutions Ink, I wanted to portray a fresh, professional, ease of use type of company whoose product meets their quality needs while helping their business. I wanted to portray Solutions Ink as always on the fore front of the printing and promotional product industry’s.

To achieve this I needed to tell potential customers of new and innovative products for the printing industry. Variable data, large format digital printing, digital printing with pantone colors, label and form combinations, magnet and form combinations and e-commerce ordering systems. How best to show customers then actually devise a campaign where the product you are trying to educate your customers about is sent out to them to give them ideas how to use this product to help their businesses. One campaign I organised was to compile a list of fashion retailers whoose logo’s were specific pantone colors that are not reproduced well in 4 color process printing. Today with 6,8 and 10 color presses you can print in 4 color process and 2 pantone colors quite easily. This keeps the integrity of the company’s logo intact in their big marketing or flyer campaigns. This is OK for large run printing jobs. The problem is that even for large chains, you tend to have regional sales in a small amount of stores. In store displays usually are done in small numbers and are printed digitally. Today there are certain digital presses that can insert pantone colors on top of the 4 color process printing. After devising a mock up campaign and targetting by variable data the buyers of these retail fashion chains, I was able to secure 2 large accounts for present and future business.

This technique can be applied to any industry. The key is to really now your product and the strengths of your company. The next step is to educate your customers on your company’s merits. Then you must reinforce your image constantly to stay in your existing customers mind, as well as peak the curiousity of potential new customers.

Once you have achieved this, giving out promotional products is a useful way of staying on their minds. The trick is to find a great promotional product, that fits you budget, is useful to the end user and doesn’t shout your name too boldly. Humour is a great way to have your customers keep your stuff. The items seen most times for an office person are calendars and coffee mugs. To be different in the Montreal Promotional Product market, Solutions Ink sent out to all existing customers a 14 ounze special mug which was imprinted with thermochromic ink. The ink is heat sensitive and evaporates on heat and returns on cold. With this you can print something underneath the thermochromic ink which is revealed when cold. On the outside we simply put the word STRESS in red over a black background. Most people who work know about stress. The humour side was that when you poured your hot coffee the message turned into stress free at Solutions Ink. A simple inexpensive idea that our customers really enjoyed and every time I stop at one of their offices I readily spot our mugs. On top of this I received 4 orders from these customers for these mugs with a different message for their customers.

Another great way for your company to be branded positively is to become associated with a worth while charity. Today we must give back to those less fortunate. Sponsering an event gives your company great exposure but the real treat is in knowing that you’ve helped others. Money is not the end all, all the time. A funny thing, helping others usually rewards yourself if not immediately some time in the future.

The trick is to plan out your actions. Research the market, research your company’s attributes and brand your company’s image positively and constantly. Following these steps should help your company stand out from the competition and make yourself more successful Best of luck. If you need help you can contact me at 514-337-2238 or visit us on the webb at www.solutionsink4u.com

Steven Schneidman

Steven Schneidman has a B.A. in Psychology and an MBA from Canadian Universities. He also served as a professor at a Montreal University and worked for the secong largest Canadian bank. I have owned 2 very successful printing and promotional product companies. My greatest achievement is my wife and 3 kids.

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“Shallow men believe in luck. Strong men believe in cause and effect.” Ralph Waldo Emerson

What is the “unique selling position” in your market? Luck will not propel you to success. Understand the “cause” of your market’s problem by knowing your target. Solving their problem is the “effect” they are looking for. Corporations have entire departments dedicated to finding out who buys from them so they can hone in on that market segment. They do that by profiling not only who buys from them, but who is their competition. Successful marketing campaigns listen to their market. It’s about connecting a hidden desire or an expressed desire in a market, a target market. Your job is to identify where those minds are, find them and then connect with them. You don’t have to be a corporation. It’s your job to do your own research and it’s available to you through your competition.

Singularly look at writing to one person rather than a group. When you get this one concept down, your copy will stick like glue to the reader because it’s just the 2 of you in the room. It’s a real easy thing to say “everybody is my target market” but it’s not. Your target market is only those potential customers who are suitable for your products or services. You really have to know exactly who you’re talking to so you can provide the solution to their problem. That’s why I demolish those roadblocks for you in my highly acclaimed workbook and audio CD, Red Hot Copy to Woo Your Target Market.

Copywriting is interactive between the reader and the writer. You want him or her to keep reading so you have to engage the reader. When you get in touch with your TARKET, that’s where you really make the sale. You need to know everything about who you’re writing for. In other words, start with the catch in the mind instead of the pitch.

Remember that it’s not about you. Eugene Schwartz, Copywriting Master says, “The creativity is in your market and in your product, and all you are doing is joining the 2 together. And the only way you can get the creativity out of your product and your market is to dig it out. And the only way you can dig it out is dig it out more than anybody else digs it out.”

International copywriting trainer, author and speaker, Lorrie Morgan-Ferrero has been a freelance writer and journalist for over 25 years. Her words have made her clients hundreds of thousands of dollars. Now she focuses her vast experience on teaching others the skill of copywriting. Lorrie is the author of a highly acclaimed copywriting course, creator of the Red Hot Copywriting Bootcamp and founder of Copy Campus, a unique membership resource site designed to support copywriters and entrepreneurs on all levels. Visit her site to learn more at http://www.red-hot-copy.com.

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1. Get out now and walk fifteen minutes. It will get your feet moving and help you feel you are at least able to do something.

2. Go immediately and be with someone who loves you. It will give you the feeling that you are wanted.

3. Religious? Say a prayer. Ask God to help you get through this.

4. Think of a situation, a place where you were very happy. Visualize yourself in that situation once more.

5. Power of suggestion can do wonders. Say to yourself, “I think I can get better. I have to take it step by step. I will work my way out of this.”

6. Go out and buy a plant, or some flowers. Having something living in your house makes you feel more alive.

7. If possible, get outside in the sunshine. If it’s not possible, turn on some bright lights. Sunshine and bright light are known to make people happier.

Copyright 2004 Sharon Schurman http://www.depression-help-guide.com

Sharon Schurman, http://www.depression-help-guide.com is a retired licensed clinical counselor. She has a Master’s Degree in Clinical Counseling, and worked for a psychiatrist for many years. She is the author of “Personality Pitfalls of Depression” and “37 Phrases That Make People Like You.”

7 Things You Can Do Immediately To Ease Depression News

When we have depression, one of the things we drop from our lives is a routine. Most humans need routine as it adds structure to our lives. During bouts of depression we find it hard to go about our daily lives with a sense of purpose and direction. Restoring your routines will help to counteract this problem.

Even the simplest things can appear to be beyond us and therefore get put aside. When this happens, we are in fact, only moving further away from a “normal” life.

To reclaim a normal life, return to doing normal things.

A major effect of depression is a feeling of losing control over ones life. We start to feel that everything is happening “to us” rather than through the choices we are able to make. By reinstating your routines you can begin to regain more control.

Start by writing a list of the day-to-day activities that you may no longer participate in.

I include a few simple suggestions below and possible remedial action you might take for each.

1) Brushing your teeth. Clean your teeth twice a day and use a mouthwash. There ARE going to be times when you smile, so make sure you are prepared! Even if the smile is accidental, there is no point in having a piece of lettuce between your teeth.

2) Remain well groomed. For men this would include having a shave every day, for women, putting on make-up (I know of some men and women who need both!). Trim your fingernails.

3) Personal cleanliness. Have a shower every day and use a deodorant, after-shave, cologne or perfume.

4) Clean clothes. Put on fresh clothes every day. Make sure your clothes are ironed; even if someone else usually irons on your behalf, taking charge of your own ironing will help in your recovery.

5) Eat sensibly. A loss of ones appetite, especially for sensible foods, is very common. Make the effort to eat as much fresh fruit, vegetables, fibre and nutrients as possible. If you find that your stomach is in a knot and the thought of eating fills you with dread, try taking these things in the form of a drink. Use a food blender, juice extractor or similar. There is a wide variety of these machines on the market. Adding an appropriate multi-vitamin supplement to your daily diet can also help. Don’t be afraid to allow yourself a food treat now and again, just be careful not to overdo it. “A little of what you fancy does you good”, with the emphasis on “little”.

6) Get out as often as you can. Even if, at times, all you think you can manage is going out into the garden, then you are, at least, getting some fresh air and a bit of sun on your face. Exercise is a great way to lift your spirits, so even going out to post a letter will help.

7) Keep in touch with family and friends. Losing touch with our loved ones leaves us feeling more isolated so make the effort to meet up with those people you care about and who care about you. Even if you feel that you can’t manage to see anyone face-to-face, phone them, write a letter or use email. If you don’t want discuss your life with people you know, you could consider the likes of internet forums as an outlet for expression. Talking to strangers is often easier.

Look after your personal environment. Housework not only improves the look of your surroundings but also provides good, low level exercise.

9) Don’t get bored. Do ANYTHING to fill in that gap. Do a crossword, read a book or magazine that you find interesting, polish the silver, polish your shoes, shave the cat. Just do SOMETHING. Make it an activity you have to concentrate on so that your thoughts are, at least temporarily, distracted from the depression. Even 5 minutes of concentrating on another subject is a welcome “holiday”.

Now turn your list into an action plan. Take the points you have noted down and make a chart with all the various activities you have listed. Each day, tick off each step as you go. Not only will taking positive action improve the way you feel, but by showing to yourself that you ARE taking action to defeat the depression, you will give yourself a well deserved feeling of achievement.

Allan Cowley is a Life Coach working on a one-to-one basis with clients throughout the world. He provides personalised online life coaching via his website. You can contact him through his website at: http://www.uk-success-coach.com/

Fighting Depression by Restoring Your Routines – Updates

Sterling silver jewelry is synonymous with class and style in the world of fashion. Its versatility and flexibility make it a welcome and useful addition to any person’s wardrobe. Sterling silver jewelry epitomizes classic simplicity in itself, but as the setting for gemstones or combined with other precious metals, the aesthetic value it lends to the wearer is inestimable.

Pure silver by itself is too soft and would not be practical for jewelry and other ornamental objects. Sterling silver is made when another metal, such as copper, is added to the silver to make it hardy and tough. So while it is not as sturdy as stainless steel, sterling silver jewelry is nonetheless very durable and long-lasting. That is why a wide array of rings, necklaces, bracelets, cuff links, belt buckles, body jewelry and more are made from sterling silver.

All sterling silver jewelry is marked as such, and sometimes the name of the designer or manufacturer is engraved on the piece. It is a highly reflective precious metal whose simple yet elegant look is appreciated by both the young and old, the famous and not-so-famous. Some celebrities adorned with sterling silver jewelry on television or in magazines include actresses Gwyneth Paltrow and Kristin Davis, musician Sheryl Crow, and hotel heiress and budding thespian Paris Hilton.

Certain maintenance measures need to be taken to care for sterling silver jewelry. To prevent unsightly tarnishing, it should be washed with water and a mild detergent after it is worn, and since it is softer than some other precious metals, abrasion and shock to the piece should be prevented to avoid scratching or marring its surface. In the event that tarnishing does occur, sterling silver jewelry can be polished to restore it to its former sheen.

Whether your dress of choice be casual jeans, practical office attire or a slinky, little black dress for a night out on the town, sterling silver jewelry is the perfect accessory. It adapts easily to all fashion trends without sacrificing the wearer’s personal sense of style. Its allure remains undiminished as it continues to evoke the idea of simple luxury.

Sam Serio is an Internet Marketer, musician and a writer on the subject of jewelry and gemstones. For more information on jewelry and gemstones, we cordially invite you to visit http://www.morninglightjewelry.com to pick up your FREE copy of “How To Buy Jewelry And Gemstones Without Being Ripped Off.” This concise, informative special report reveals almost everything you ever wanted to know about jewelry and gemstones, but were afraid to ask. Get your FREE report at http://www.morninglightjewelry.com.

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Some people have specific color preferences while some people also like only specific stones, and are energized by being around them. Gemstone earrings exist so that people may be able to select their jewelry based on their own preferences, and customize their accessories according to their desires.

Experts in psychic phenomena believe that each gemstone stands for something. Certain stones perform certain functions, or encourage a specific aspect of one’s personality. For example, wearing garnet is said to help ease the pain of a bad breakup, or cause jealousy between lovers. Amethyst is said to protect its wearer against the ill effects of alcohol, slow down intoxication and prevent hangovers. Turquoise is said to give emotional strength. Jade has always had enormous importance in Asian civilization; it is said to have the mystical power to protect its wearer against nightmares and other psychic attacks.

Diamond — currently the hardest mineral known to man — is said to stand for strength and purity, which is why it is in demand in gemstone earrings among both men and women. Emeralds are said to stand for harmony, strength of heart, and luck with love. Emeralds themselves are rare, and the extremely rare red emerald is said to be even more valuable than diamonds. Sapphires stand for wisdom, calm and faith. Finally, rubies stand for passion, excitement, loyalty and sexual pleasure.

Gemstone earrings may also stand for birth months, as some precious and semi-precious stones are also birthstones. The different birthstones per month are listed thus:

* January – Garnet

* February – Amethyst

* March – Aquamarine or Bloodstone

* April – Diamond

* May – Emerald

* June – Pearl, Moonstone or Alexandrite

* July – Ruby

* August – Peridot or Sardonyx

* September – Sapphire

* October – Opal or Tourmaline

* November – Topaz

* December – Turquoise, Zircon or Blue Topaz

Different gemstone earrings may lend strength to different aspects of an individual’s personality. Whether or not a person believes in the mythical and supernatural characteristics and powers associated with these stones, wearing gemstone earrings nevertheless may feel like the wearer has on a tangible part of his or her personality that looks good, as well.

Sam Serio is an Internet Marketer, musician and a writer on the subject of jewelry and gemstones. For more information on jewelry and gemstones, we cordially invite you to visit http://www.morninglightjewelry.com to pick up your FREE copy of “How To Buy Jewelry And Gemstones Without Being Ripped Off.” This concise, informative special report reveals almost everything you ever wanted to know about jewelry and gemstones, but were afraid to ask. Get your FREE report at http://www.morninglightjewelry.com.

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Most of us are regularly exposed to information offering get rich quick schemes and ways to make our fortune for little or even no effort. This is probably even more the case for students of Self Improvement than for most other people.

There may even be some people who have become rich as a result of such offers!

However, if you study the lives of successful and wealthy people you will be unlikely to find many, if any, that achieved their success with little effort. Most worked very hard for their success, and you’ll find few, if any that didn’t have one of the fundamental skills of self improvement and success ? discipline..

It takes discipline to do the things you know you should do when you don’t feel like doing them. It takes discipline to be able to follow your vision despite indifference or negative opinions of friends and family. It takes discipline to work on you dreams when you could be relaxing with friends or watching TV. It also takes discipline to search for and read the books, listen to the tapes, learn the skills, or get the training that can greatly enhance your progress towards your goals.

And there are countless other examples. If you desire success, you need goals and you need to make plans to reach them. But without the discipline to take the actions and to follow through, your dreams are likely to remain just that – dreams and nothing more.

Self Improvement Quote of the Day:

“The successful person has the habit of doing the things failures don’t like to do. They don’t like doing them either necessarily. But their disliking is subordinated to the strength of their purpose.” – E.M. Gray

Garry Zancanaro is the founder of Self Improvement Directory, a website dedicated to Self Improvement and Personal Development, and to helping people live more successful and fulfilling lives by providing a directory of the highest quality Self Growth resources available. Includes many FREE eBooks and much more. Visit http://www.selfimprovementdirectory.com/index.html

Discipline is Essential for Self Improvement

Christmas is always the time of year we consider to be the best opportunity to give something special to someone and show how much we appreciate him or her. The mall is full of wonderful, shiny and delicious gifts and the Internet offers countless items that we can send to someone without ever seeing the product in person. But sometimes there just doesn’t seem to be the perfect idea for one or two individuals. That’s probably when you need to become creative with your Christmas gift ideas.

Purchase a small pine tree. It can be living (usually costs around $6.00 for a small potted one it a nursery) or an artificial one. Consider who the gift is intended for when deciding which type of pine to purchase. Decorate the tree appropriately for the intended recipient. If there is an individual who loves a certain type of dog, decorate the tree with that type of dog as the focus. If they don’t have a particular interest that you feel you can decorate around, hand make your own ornaments and use them to hang on the tree. Present this very personal gift to make a special memory for someone.

If you know someone who loves to cook, is starting out on his or her own or is a newlywed, consider creating a cookbook from your own personal recipe collection. Over the years, we’ve all had favorite dishes and desserts that were requested over and over again. Share your ’secrets’ with someone special. You might even want to make a small sampler of appropriate items to give as a part of this gift. It is truly a personal and touching gift.

Create a scrapbook including photos that will mean something to your intended recipient. Scrapbooking is quickly becoming a popular way to arrange one’s photos. A visit to your local craft store will give you some very simple yet decorative ideas on how to put even the smallest scrapbook together. Imaging the fun of sitting down and reliving the memories with a loved one!

Personal Christmas gifts are becoming more and more popular each year. The reaction and way these gifts are treasured is a testament to how much yours will be appreciated.

This article appears in the Christmas 2004 issue of ‘Celebrating Christmas PDF Magazine’. To read the complete article and to download a FREE copy of the entire magazine, go to http://www.celebrating-christmas.com/magazine.shtml

Packed with illustrated articles on holiday recipes, crafts, home decor, party planning tips, gift ideas and family fun activities for Christmas, ‘Celebrating Christmas’ magazine is the ultimate combination of a ‘Home and Lifestyle’ and ‘Holiday’ magazine and is aimed to help you celebrate a better, merrier and stress-free Christmas.

Creative Christmas Gifts Updates

The reason one makes an article is getting traffic. So, an article must be interesting for visitors. Then how to get such article? These article writing tips may be your guide:

Dont Use Difficult English

Visitors will like simple English that easy to understand. Make only 3-5 sentences in a paragraph. The long sentence can be cut into shorter ones, to the point and understandable.

Catchy Title

Catchy title will be the first consideration for reader to see the article. Use the interesting word to build your title, but keep it focus and relevant.

Avoid Broad Topics

Broad topic with little detail is not a good idea. Focus on specific topic and put the informative details. Keep idea in logical manner.

Some Action

For description, avoid words such as was, were, can, maybe, are, am, may, could, should, etc. Use the life words such as get, find, will, do, must, go, run, drive, etc. This will create powerful message and enthusiasm.

Choose Quality over Quantity

If you want to submit article to directory, split the article into smaller ones. Having many article is better than larger article.

Some Personality

Give your personality touch to your article, so it isn’t bored. For example: funny and controversy.

Funnel Your Visitor

Instead of a bio pitch, you can offer something free that leads them to your site if they like your article. Take for example : get your free course here or get more articles like this here and so.

I hope these article writing tips are useful.

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